- Eco Chic Technology™
- The Ultimate Hair Straightening Elixir
- Eco Chic Hair Care
- Salon Quality
- Family Owned and Operated, Since 1979
- 100% Vegetarian Ingredients/No Animal Testing
- Beauty From The Element is Chic on the Street®
- Leaping Bunny Certified
NO – Harmful Sulfates, PEGs, Parabens, Mineral Oil, Propylene Glycol, Phthalates, Artificial Dyes
YES – Vegan, Cruelty-Free, Infused with Natural Botanical Ingredients, Recyclable Packaging
Superior smoothing, soothing, straightening formula enhanced with natural botanicals that protect hair while creating a silky shine.
Straight Fast™ Straightening Elixir with Eco Chic Technology™*
- Smoothes and soothes hair for the ultimate sleek style
- Temporarily straightens hair until your next wash
- Certified organic botanicals help protect hair from heat styling
Smooth the curls, relax the waves and control even the unruliest of hair. This lightweight, crystal-clear gel adds silky shine while repelling humidity. Hair stays sleek and totally touchable. Perfect for all hair types.
*The elements of earth, wind, fire and water represent a unique combination of natural botanicals and incredible style.
Distribute evenly through damp, towel-dried hair. Pull hair straight with a brush while blow drying. To finish, smooth a small amount onto dry hair. Mix with other Giovanni styling products to add even more shine to any style.
Aqua (purified water), glycerin, cyclopentasiloxane, dimethicone, phenyl trimethicone, tocopherol (vitamin E), panthenol (pro-vitamin B5), phenoxyethanol, fragrance (includes essential oils), *eschscholtzia californica leaf extract, *urtica dioica (nettle) extract, *rosa canina fruit extract, *rosmarinus officinalis (rosemary) leaf extract, *citrus aurantium bergamia (bergamot) fruit extract.
*USDA Certified Organic
We do not add parabens. lauryl or laureth sulfate, dyes or PEGs to this product.